Privacy Policy




The domain name  is owned and operated by ELM NOW LIMITED (“Elm Now” or “We” or “Us“). We value the trust you have in us. Hence, we insist upon the best standards for secure transactions and customer information privacy.

This Privacy Policy (“Policy“) describes the type of personal information we collect from our User, purpose for collecting such information, how we use it, with whom we share it and the choices available to our customers regarding our use of the information. We shall not disclose the personal information and sensitive information shared by the user other than in compliance with this Policy. However, If you do not consent to any of the terms enumerated in this Policy, do not proceed to use the Site.

Please note that our Policy is subject to change at any time without prior consent or notice. Your continued use of the Site following such changes to the Policy implies your acceptance of the changed Policy and to be bound by such changes. If you do not continue to use the Site following change in the policy but take no action with respect to your personal information and sensitive information with us, our use of your personal information and sensitive information shall remain subject to the Policy in effect prior to the change. You are responsible for periodically reviewing this Policy in order to be aware of any changes.


We may collect personal information from user when they save or otherwise provide us  with personal information when they set up a free account with the Site OR via whatsapp OR when they communicate with us via phone, email, chat, etc OR when they fill an entry or query form on the website. As a result of these actions you might supply us with personal information, such as your name, e-mail  addresses, phone number, course interest information and in certain circumstances, your opinions and individual feedback while filling up post course surveys, etc.

When you visit this Site or social media handles on Instagram, twitter and facebook, may also collect certain information about your device by automated means or by using technologies such as cookies, web server logs, and analytic platforms like Google.

As of now, we are strictly against collecting financial information of user. . For online payment transactions, your credit card / bank info is saved with the payment gateway provider- paytabs and not with us. In the future, if we decide on amending our payment flow policies, we may store your financial information such as Bank account or credit card or debit card or other payment instrument details, in order to provide you a quicker checkout flow.

This Site is meant to be visited by adults (above the age of 18) as well as minors (school students who may be looking for online / offline learning opportunities. However, any financial transactions ie online payments are to be done by adults (aged above 18). In an event of default by the minor, the parent or the guardian will be liable to compensate for whatsoever damages arising out of such wrongful use by the minor.

- Purpose for collecting personal and sensitive information

Elm Now may use user’s Personal Information collected:

  • To learn about your course preferences and suggest Elm Now offerings relevant to you.
  • conduct marketing and performance research to assist us in measuring our customer services, benchmarking our performance and to help us improve the general user experience on our platform and our product offering.
  • To contact user about updates / new courses and products that will be relevant for users, via email newsletter, targeted email, or social media posts

By using and/or registering yourself at .you authorize ELM NOW LIMITED (including its representatives, affiliates, and its business partners) to contact you via email or phone call or sms and offer you our services for the product you have opted for, imparting product knowledge, offer promotional offers running on and offers by its business partners and associated third parties, for which reasons your information may be collected in the manner as detailed under this Policy.


Elm Now does not collect and sell information, and we will not sell it or provide user’s Personal Info and Sensitive Info to any other organization. We will use this information only to serve user better through targeted products and course offerings.

For online payments, user’s respective financial info (credit card numbers, billing address, etc.) will be entered by user directly into user’s payment processor’s web page and stored by them securely – it will not live in user’s databases..

Notwithstanding anything contained in this Privacy Policy, we reserve the right to disclose any Personal Information or Sensitive Information that may be required to be disclosed mandatorily under applicable law of United Arab Emirates or where the disclosure is necessary to comply with any legal obligation or to law enforcement authorities or other government officials, without prior notice or consent of the site user.


We may track user’s choices and activities on the Site. “Cookies” are small data files transferred to your computer’s hard-drive by a website. They keep a record of your activities on the Site making your subsequent visits to the site more efficient. Cookies may store plethora of information, including, the number of times that you access a site, registration information and the number of times that you view a particular page or other item on the site. The use of cookies is a common practice adopted by most sites to understand usage pattern better serve their clients. Most browsers are designed to accept cookies, but they can be easily modified to block cookies.

By continuing the use of the Site, you are agreeing to our use of cookies. If you do not agree to our use of cookie, you can block them in your browser setting, but you may lose some functionality on the Site.


We will retain your Personal and Sensitive Information only as long as it is reasonably required or otherwise permitted or required by applicable law or regulatory requirements. We may also retain your Personal and Sensitive Information so long as it is necessary to fulfil the purposes for which it was collected (including for purposes of meeting any legal, administrative, accounting, or other reporting requirements). Your Personal and Sensitive Information is safeguarded against inappropriate access and disclosure, as per this Privacy Policy.

We also maintain appropriate and adequate administrative, technical and physical safeguards designed to protect your Personal and Sensitive Information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.


We endeavour to keep your Personal and Sensitive information secure, up-to-date and accurate it may be necessary for the purpose for which it was collected. We value the importance of user’s Personal and Sensitive Information given to us and therefore we have (i) taken all reasonable measures and precautions to keep such information safe and secure and to prevent any unauthorized access to or misuse of the same; and (ii) enable user to review and edit the same. Kindly Keep in mind to maintain confidentiality and not disclose credentials to anyone else.

However, we shall not be liable to any user for any loss, damage (whether direct, indirect, consequential or incidental) or harm caused to the user due to the unauthorized access or misuse of the Personal or Sensitive Information by any third party.

- Payment Policies

  • All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented, or leased to any third parties. Merchant will not pass any debit/credit card details to third parties. Merchant takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, (, site) cannot guarantee the security of any information that is disclosed online. The merchant is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect. The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers are encouraged to frequently visit these sections to be updated about the changes on the website.


Parents can always refuse to permit us to collect further Personal Data, request to review their child’s Personal Data, or request that we delete from our records the personal data collected from or about their child. Please keep in mind that a request to delete records may lead to a termination of an account, membership, or other service, as the nature of our services requires collection of Personal Data. To exercise any of these options, please contact us at Please be aware that to protect children’s privacy and security, we will take reasonable steps to verify a parent or legal guardian’s identity before granting access to any personal data. Also, if you are a parent or guardian and you believe that your child has provided us with Personal Data without your consent, please contact us at customerservice@elm-now. We will dispose of that data in accordance with applicable laws and regulations as per laws of United Arab Emirates.

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